A 2018 exhibition (been and gone) in Milan celebrated the creativity of the drinks brands advertising over the years, from the roaring 20’s to the swinging 60’s.

According to an article on Creative Boom, Campari, aimed to create a sophisticated brand image for itself during the early 1900s and decided to work with some of the most celebrated poster designers of the time including Leonetto Cappiello, Marcello Dudovich, and Marcello Nizzoli.

Unfortunately the exhibition finished in September (2018) but you can see more beautiful examples of Campari’s creative past here via Creative Boom.

October 19, 2018